Posts tagged ‘Marketing’

April 29, 2013

WiiU : where’s the (magic) beef

For months now, everyone keeps noting that the WiiU is a disaster (1)(2)(3)(4) – and nobody can suggest how to fix it. Not that people have too many different ways to fix it, mind you. Nobody can suggest a single reasonable way for Nintendo to turn it around. As if it was an insurmountable problem. Instead of fixes, they offer up bizarre suicidal ideas like : suddenly launch a new console; stop bundling the costly gamepad (even though it’s the main innovation); sell those precious Nintendo franchise games on other people’s systems (and follow in sega’s footsteps to embarassing obscurity).

Well, I have a solution.

All Nintendo needs to offer is : the magic.

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February 10, 2011

Marketing Concepts: the Calculated Climate Change of Bulletstorm

After reading Andrew Vanden Bossche’s High Aspirations for High Scores article on Gamasutra, I’m really surprised at all the ways Bulletstorm’s “Echoes mode” demo failed to hold my hand, and found it to be a major stumbling block in the game’s otherwise stellar promotion.

Would like to try and dissect the marketing experience so far, here:

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