Top 10 Trailers of 2011 (a mix of movies, video games, and not-actually-video promotional materials)

I think it’s interesting to keep track of great marketing maneuvers. The kind of things that are easily lost in time (especially if the product promoted is eventually revealed to be garbage. That doesn’t mean the trailer was bad! ). This list is mostly designed to catalog why certain strange things impressed me. I listed 15 things, because I didn’t have the heart to cut 5 of them. They’re listed in order of personal importance, not necessarily in order of quality or import to society (because it’s my blog – neener neener).

Midichlorians: Mysticism as Technobabble (or: Part One of Why Everyone is Wrong About the Prequels?)

I think I’ve now gathered enough nerdy notes to write an epic treatise on why the Prequels are in fact dramatically misunderstood and under-appreciated. Since it is so popular to hate George Lucas instead of thinking for yourself, I think it’d be worth writing something.

Below is one piece of the puzzle: explaining Midichlorians

Sleeping Gods: The meaning of “video games” (as computer-driven interaction systems?)

This was initially posted as a response to Tadhg Kelly’s blog post Techthulhu [Games and Future Fantasy] [@ whatGamesAre.com].

I think lack of sleep, yesterday’s ruminations on biometrics, and a few weeks of dissecting the philosophy behind joss whedon’s entertainment efforts all came together for me just now, to make a perfectly crazy ass rant. I started to re-read this and cringed. it might seem to contradict itself from once sentence to the next? is it one of THOSE crazy-as-fuck level rants? … huh. I dunno. but some of it struck me as very interesting. So i’m recording it here in my blog. hopefully revisit later (to either rethink it, or revise it to be easier to read). woof.
:::

User Feedback based design, and Biometrics

I’ve become very interested in “redesigning the game, after I gather mass of data.”
(I guess it’d be neat to change a game on the fly while gathering usage feedback, but since the tools I would use aren’t going to be widespread anytime soon – much more interested in iterating on a game which can end up widely distributed).

The lure/illusion of short time investments (re: game play)

Just commented on Christian Nutt’s feature at gamasutra : The Rise Of Dragon Age II.
I’ve been saying for years that “I’m just not an RPG guy” (though it seems I’ll avidly play every other genre). I think of it as a question of time : when I hear a game has more than 30 hours of gameplay – I hesitate to buy it. Because I know I won’t be experiencing everything it has to offer. (would you buy a DVD/Bluray if you knew some parts of the feature would be omitted?)

Marketing Concepts: the Calculated Climate Change of Bulletstorm

After reading Andrew Vanden Bossche’s High Aspirations for High Scores article on Gamasutra, I’m really surprised at all the ways Bulletstorm’s “Echoes mode” demo failed to hold my hand, and found it to be a major stumbling block in the game’s otherwise stellar promotion.

Would like to try and dissect the marketing experience so far, here:

Train Riding Bums: Beaten With Sledgehammers

Been working on a review of Emperor of the North all weekend. Seems like every time I sit down to tighten it up, I just write more. barf. sooo. here are my notes so far:

Emperor of the North : Review

CES 2011 – Surface 2

EL DOSurface logo

This post is suppost to keep track of interesting news that’s shooting out left and right from CES this week. (Like Xolotl’s dying sperm shots in Lara Croft and the Guardian of Light). (the tragedy here, is that I don’t know ANYONE who cares about this CES tech shit half as much as I do)

Microsoft Surface version 2
(aka Samsung’s SUR40 tv) sounds awesome. AWESOME! I’m stunned this isn’t bigger news. … I guess people see it as a giant iPad that costs more than twice most high end tvs? (or they will soon? if they ever even hear about it?) butttttt. What’s really exciting is the “pixelsense” tech, which claims to be a bunch of camera sensors mixed in with the pixels, turning the whole display into a camera. Apple patented this years ago. but, microsoft made it. HMM! (actually, no one has laid out the tech exactly. who knows how many sensors there are).

I’ll rant more about below, after listing off some interesting tech announcements

Rock Band 3 changes everything with Pro mode.

I bought the keytar RockBand3 bundle. I bought the cymbals to upgrade my beatle’s Ringo drum kit. I have three mics (but only one mic stand). I have the old original rockband guitar (plus the original red PS2 guitar hero[GH] guitar, white xbox GH2 guitar, wireless black gibson GH guitar). I’ve purchased almost every Harmonix game (but stopped buying GH titles after the Aerosmith tie in).

Last night I received my madcatz “Mustang pro guitar” and played with it for a couple hours. BLEW MY FUCKING MIND. I couldn’t be more excited about the music game genre right now.
So here are my ranting comments, in response to a Gamasutra article about why music games are over. SIGH)

Sayyy, web browsing friend, have you read this?

http://www.wired.com/magazine/2010/05/ff_nicholas_carr/

quote: “Research continues to show that people who read linear text comprehend more, remember more, and learn more than those who read text peppered with links.”

At first, this strikes me as just another dogmatic fear-of-change reaction. ‘we did it one way for hundreds of years, so this new thang must be inferior. or a throwback to primitive animal-brain crap that nobody really wants.’ .
…I guess they do mention that the hypertext distraction isn’t as pronounced as it once was, because people have learned to tune out hyperlinks. but. I don’t think they really believe it.